For decades, award shows like the Academy Awards were considered must-watch television. They weren’t just ceremoniesthey were cultural events. Millions tuned in live to see who would win, what would be said, and which moments would define the night.

Today, that reality looks very different. Recent reports surrounding the latest Oscars ratings have once again highlighted a steady decline in viewership. While the ceremony still draws millions of viewers, the numbers are significantly lower than what award shows once commanded.

And more importantly, this isn’t just an Oscars problem.