The Rise of Reaction Content: What Our Obsession with Watching Others React Says About Modern Society
Media & Digital Culture, Film & Entertainment, Social Commentary, Content Creation, Creator Economy Sirenna Scott Media & Digital Culture, Film & Entertainment, Social Commentary, Content Creation, Creator Economy Sirenna Scott

The Rise of Reaction Content: What Our Obsession with Watching Others React Says About Modern Society

Scroll through YouTube, TikTok, or Instagram for just five minutes, and you'll inevitably encounter someone reacting to something. Whether it's a musician hearing a classic song for the first time, a therapist analyzing movie characters, or gamers watching other gamers play, reaction content has become one of the most dominant forms of digital media consumption in 2026.

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