The Celebrity Association Dynamic
In Hollywood, fame is a team sport. From Taylor Swift’s exes and current partner to Cardi B’s viral feuds, associations shape narratives, fuel engagement, and influence perception. Discover how relationships have become the ultimate tool in celebrity storytelling.
Messy or Marketing? How Celebrity Chaos Drives Publicity
In today’s fame economy, chaos isn’t a career risk — it’s the campaign. From Taylor Swift’s calculated mysteries to Cardi B’s unapologetic outbursts, “mess” has become the most profitable form of marketing. But what happens when the line between performance and reality disappears?